A successful local media
Author: Carlos León
Marketing management is increasingly complex and technological, imposing innovative and creative strategies. At Ballena Tales, we enjoy talking to our advertisers, writters, and readers to hear their comments. It's nice to hear that magazines disappear from the distribution posts with every new print release.
A digital edition is published bimonthly, prepared with the professional input of a dedicated team of communicators, designers, webmasters, and experts in digital marketing.
The printed magazine is a local advertising medium focused exclusively on the South Pacific of Costa Rica and reached more than 5,340 readers. Online editions got the whole world, showing more than 70,000 globally accumulated views. Our target audience is potential national and foreign visitors, people who live in our destination, even passing through, and investors.
According to Google Analytics regarding our online audience, 68% are between the ages of 25 and 54, with the age group 25 to 34 standing out with 55% of the total. Women represent 60.6% of the total. And the English language is the one that predominates.
Among the market positions (in Market segments) are travel, food, adventure, travel tips to Costa Rica, real estate, vehicles, transportation, and professional services.
"We like to innovate" is our motto. To achieve results, we improve the beauty of the graphic design and content of the magazine in each edition. We also strengthen our robust web platform that accompanies and multiplies the presence of advertisers' brands.
One innovation was to incorporate a web link in the online magazine ads. In this edition, we innovate by presenting individual maps for Dominical, Uvita, and Ojochal. Please send us your observations and comments.
In the network of networks, we have achieved a prominent position in the South Pacific of Costa Rica, even above tourism companies nationwide.
Previous Alexa indicators positioned us globally in position 515,923, and being the 763 websites among hundreds of thousands of sites in Costa Rica, that was a reason for real pride. This also provides excellent quality backlinks to the websites of the companies that advertise
We are a green, positive, enjoyable, focused (our audience is the South Pacific of Costa Rica), and comprehensive media.
Select brands are present at Ballena Tales. CONTACT US, and we will gladly make an advertising proposal tailored to your needs!
What to do, Where to eat and Where to stay…
South Pacific Costa Rica Beaches
Looking for business directories, maps or other printouts? We’ve got that too!
Dare to Discover and Enjoy…
Need help planning your next trip to Costa Rica? We look forward to help you!
The Fishermen Author: Karolina Magdalena Living in Dominicalito on the beach with fishermen has been so much different from living in Dominical or Uvita. Not speaking Spanish was no longer an option–my Tico neighbors insisted, […]
The French Cafe offers a great variety of classic French cuisine, like a croque monsieur or different tartes that can be eaten while having a glass of French wine in hand.
The Teslito Initiative Author: The GoFundMe Initiative Pepe Lopez is a young man who cares deeply about his community. It is immediately apparent that his heart beats for Dominicalito’s children and that he dedicates his […]
Those who choose fishing as an antidote to heart attacks, obesity, depression, and even depression will live to be 100 years old.
HeaLynn Essentials Author: Pura Bee Amor We, Carlos Guadamuz & Heather Sanden, are grateful to be a part of this Ballena Tales issue and to share our bee love with you! We do this through […]
Costa Ballena lifeguards program Author: Brad Dean Costa Rica has some of the most beautiful beaches in the world. They are also some of the deadliest. Each year, on average, 50 people drown from the […]
Our intuition hides behind different words. Its language expands to many other forms present in our daily lives,
Traveling with Kids in Costa Rica Author: Cate Gilmour My name is Cate Gilmour. I was born in the Philippines, raised in Dubai, and lived the big city lifestyle in Hong Kong and Singapore before moving […]
How to lose a customer in only 3 months Author: J. Guillen. In three months you can lose as many customers as you had generated over the last 1 -2 years. Generally, in our activity, […]
Guardians Of The Osa Author: Brad Dean We are all defenders, protectors, and temporary keepers of this sacred land we call home, whether we know it or not. And with that tremendous responsibility, it’s important […]