Costa Rica is the focus

Costa Rica is the Focus - New Airline for Millennials~By Annie Drake

New Airline for Millennials

Air France has created a new division called Joon. Starting this fall, the airline will begin to offer medium and eventually long haul flights from Paris. This new company targets “Millennials”, a generation of 18 to 35 years olds whose lives revolve around technology and count on significant income. With this in mind, Joon, a new brand airline has been designed for their needs and aspirations. Joon will not be low priced since it offers the original qualities of Air France, but is branded as more of a lifestyle and state of mind.

Soon, you may be seeing a change in the type of traveler coming to the south Pacific area. Other airlines are using a large variety of marketing strategies for their clients to promote Costa Rica as a destination. Air France is not the only ones to target millennials. In fact, all of these airlines will be bringing in the “Generation Y” travelers. The new demographic is marked by an increased use and familiarity with digital technology, media and communications.

Copa Airlines has ordered 15 new aircrafts from Boeing. The plane MAX 10 will be launched, making Copa the first airline in Latin America to operate the new MAX aircraft. Southwest Airlines just began a sale on non-stop flights to and from San Jose. This promotion begins Nov. 5 which starts their winter season. Cities included are Miami, Ft. Lauderdale, Houston, Baltimore/Washington, DC.

Thomson Airways, a British Charter has reduced prices its route from London to Liberia. This is a weekly flight with a capacity of 291 passengers. The Costa Rica tourism board’s data indicates that England is Europe’s fourth largest source of tourism here.

The destination of the South Pacific has to be in the eyes of these travelers, and we in Ballena Tales will be ready to show it to them!