A successful local media
By Carlos Leon
Marketing management is increasingly complex and technological, imposing innovative and creative strategies.
We enjoy talking with our advertisers and readers. It is nice to hear that in each new publication, magazines disappear from distribution posts.
Every two months an edition is published, prepared with the professional input of a dedicated team of communicators, designers, webmasters, and experts in digital marketing.
Being globally ranked 515,923 and being website no. 763 among hundreds of thousands of sites in Costa Rica, is a source of pride. This also provides “backlinks” of excellent quality to the websites of our advertisers.
We are an integral means of communication and advertisers, such as the Costa Rican Tourism Institute which is part of the select brands present in the magazine.
The printed magazine is a local advertising medium focused on the South Pacific of Costa Rica and reaches more than 5,340 readers. The online edition #65 reached the whole world, showing more than 3,600 views. Our target audience is potential visitors, even if only passing through, people who live in our region, and investors.
According to Google Analytics, regarding our online audience, 68% are between 25 and 54 years old, with the age group of 25 to 34 years standing out with 30% of the total. Women represent 60.6% of the total.
We like to innovate” is our motto. In each edition, we improve the beauty of the graphic design and content of the magazine, as well as strengthen our solid web platform that accompanies and multiplies the presence of the advertisers. A recent innovation was to incorporate web link in the online magazine ads, and the expansion of our Uvita map. We have achieved a prominent position in the network of networks, even excelling tourism companies nationwide. Our position according to Alexa’s report speaks for itself.
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